Frequently Asked Questions (FAQs)

Our content is written by subject matter experts, who have had a career related to the topic. For example, content for our law firm clients is written by attorneys.

In content creation, user experience is a key factor. Anytime we can bring graphics or interactive elements into a piece of content it will enhance user experience and increase user engagement. 

Depending on your goals, competitiveness in your niche, and timeline, we will specify a fixed amount of words per month to be provided within the recommended budget.

Yes, absolutely. We will provide the content for your review and take care of any edits or changes prior to publishing.

Our content strategy system has been developed over 17 years and involves many steps and analysis points that help us work backward from your goals to create the content needed to rank high for your target topics.

Definitely. We have our own branding and style guides that we follow for our own content and we work with clients’ guides all the time.

Generally, we don’t break our premium SEO service into separate parts, because to truly get results for our clients, we need to be involved in all the ranking factors to maximize the effectiveness of our work. In some cases we can offer a stand-alone link building service if a client already has a strong content and optimization process in place.

Our custom pricing is built around your goals and your desired timelines to reach those goals, as well as your current SEO health and the competition for your niche. For that reason, pricing is based on how much content, link building, and website and page optimization you will need each month to reach your goals. Visit our Pricing Page to learn more.

Since month one is research, analysis, and strategy creation, link building begins in month two, and the links acquired will gradually build in volume because the outreach process takes time. Our link building is based on valuable content, either current or new, and is completely white-hat, through direct outreach and other means of promoting your website and content.

This varies greatly, but generally, it can take anywhere from 3 to 6 months to start seeing results and much longer to see the full impact of those results.

Yes, we will provide all the links acquired each month within your monthly report.

The “optimize” in search engine optimization includes all elements of SEO, i.e. content, link building, technical website-wide and individual page optimization. Within our services we think of “Optimization” as your website’s Technical SEO and “On-Page” Optimization. We also look at User Experience, Brand Signals, and Conversion Optimization, as these are important for SEO.

User experience is extremely important for SEO and core web vitals are about providing “unified guidance for quality signals that are essential to delivering a great user experience on the web.” Page load times are an important part of core web vitals and site speed is a direct SEO signal. While not a higher priority than creating great content and earning backlinks, they are still important to your strategy.

We can help support your development team to make improvements in these areas if needed. Slow load times are important to fix, but they don’t necessarily mean you won’t be able to make progress in elevating your rankings and traffic.

Yes, generally we can do site and page optimizations with whatever CMS you are using. For the more technical core web vitals work, we can guide you, but your own development team will need to apply the improvements.

Yes, we will provide feedback for you that you can consider implementing on your own.

This involves managing reputation and brand signals from across the web. The more quality brand signals that are coming from external sources, the more search engines will acknowledge the importance of the brand.

Yes, clients get access to a custom dashboard and we send monthly reports, which we review with you in a monthly meeting. In addition to reporting on rankings, traffic, and other metrics, reports include what we’ve been working on each month.

Yes, our team will assist with setting up best practice configurations within your analytics solution.

Yes, it is important to us that our reporting is customized with the metrics most important to you and which will provide actionable insights.

Because our service is premium our monthly pricing generally starts at $2,500 per month. If you have a smaller budget to start, just let us know and we'll tell you what we can do with that budget. We do offer some "foundation builder" packages at a lower price.

At this time, this is the only option for billing. We have found that automated payments is the only viable way to keep business and services running smoothly.

Our intensive month-one analysis and strategy creation are extensive, complex, and absolutely critical to creating the specific plan that will drive future success and get you results.

You will have access to a reporting dashboard and receive a monthly report detailing the progress in rankings, traffic, and other metrics, as well as our activities for that month.

At this time, this is the only option for billing. We have found that automated, recurring payments is the only viable way to keep business and services running smoothly.

Payments are collected through automatic, recurring ACH or Credit Card payments, facilitated securely through HubSpot & Stripe. Read more Credit Card Payments: Please note that credit card payments will have an additional 3% fee added. ACH payments do not have a fee.

Our focus on results and satisfied customers fosters long-term partnerships, but in the unlikely event you need to cancel our services for any reason, we do require 60 days' notice. Some of our processes require us to work ahead and this timeframe also gives us ample time to properly close out the engagement and assist you with the transition.

Because SEO is a long game, our standard contract is six months followed by month-to-month after that. Contact us if you want to discuss a shorter contract length.

Of course! Take a look at our contract here.

Our proposals are an all-in-one, online document and the signatures are executed electronically within this document.