The “optimize” in search engine optimization includes all elements of SEO, i.e. content, link building, technical website-wide and individual page optimization. Within our services we think of “Optimization” as your website’s Technical SEO and “On-Page” Optimization. We also look at User Experience, Brand Signals, and Conversion Optimization, as these are important for SEO.
User experience is extremely important for SEO and core web vitals
are about providing “unified guidance for quality signals that are essential to delivering a great user experience on the web.” Page load times are an important part of core web vitals and site speed is a direct SEO signal. While not a higher priority than creating great content and earning backlinks, they are still important to your strategy.
We can help support your development team to make improvements in these areas if needed. Slow load times are important to fix, but they don’t necessarily mean you won’t be able to make progress in elevating your rankings and traffic.
Yes, generally we can do site and page optimizations with whatever CMS you are using. For the more technical core web vitals work, we can guide you, but your own development team will need to apply the improvements.
Yes, we will provide feedback for you that you can consider implementing on your own.
This involves managing reputation and brand signals from across the web. The more quality brand signals that are coming from external sources, the more search engines will acknowledge the importance of the brand.